Adobe AI Assistant

by Adobe

Generative AI document & PDF tool

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Generative experience models

- Base models grounded in Adobe product documentation, best practices and LLMs for understanding natural language.
- Opt-in customised models grounded in your enterprise data, profiles, segments and journeys.
- Decision Services connected to the models for analytical, predictive and goal-based recommendations.

Reach expert-level fast

AI Assistant provides teams with:

  • Enhanced product knowledge - Quickly access Adobe product information using questions such as “How do I build a segment?” or “What is an identity map?”
  • Troubleshooting - Navigate new scenarios or resolve workflow issues with easy access to answers based on product documentation or specific customer datasets without opening support tickets.
  • Operational insights - Quickly understand usage of datasets, audiences and journeys in Experience Platform without running SQL queries. Non-technical users can get quick insights with questions such as “How often is my segment used?” or “Where is this schema field used so I can label it properly?”

Complete tasks quickly

AI Assistant helps teams automate and simplify key tasks such as data exploration, campaign planning, content generation and workflow automation.

  • Guided automation - Simplify complex workflows with task automations based on your approvals. For example, AI Assistant can organise segments into folders or create new segments.
  • Content quality control - Check content against your brand standards with automated controls that can flag regulatory and brand issues.
  • Content generation - Deliver copy, design and full message creation for your campaigns in minutes, within your brand guidelines.
  • Analytics visualisations - Quickly generate the reports tables or visualisations. Ask natural language questions to understand your data such as “Show top 5 SKUS with the most product views”.
  • Audience and journey generation - Generate desired audiences and journeys using natural language prompts and make them ready for activation after review.

Enhance your campaigns

AI Assistant helps you to optimise your audiences, journeys and content.

  • Predictive insights - Get predictive insights instantly to guide your strategy by asking the questions such as, “How many conversions can I expect from a segment” and “How would that change if I applied an additional segment filter.”
  • Recommended action - Use AI Assistant to recommend next-best actions in your customer journeys, ideate in real-time and explore new ways to engage your customers.