Features - Message Broadcast | AppDirect Marketplace

Customer Engagement

Deliver impactful experiences that influence customer behavior and drive strategic business outcomes at scale.

Consumers expect the freedom to communicate with your business on their terms – when, where, and how they want. Our engagement platform is built around your customer, giving them the flexibility to begin their journey in one channel and continue over another, seamlessly and without friction. We transform customers into brand ambassadors, intelligently anticipating their intent and automating the resolutions that delight them. Our platform matches your campaign and program objectives with next-action recommendations that result in predictable and desired customer behavior.

Dramatically increase preference capture, by selection or inference, from within your conversational interactions.

Collecting high-quality customer data is paramount to your business’ operational success. Continuously collecting, organizing, and expounding your customer data exposes a granular 360-degree view of your audience. Using a combination of omnichannel orchestration and proprietary interactive experience we promote conversational interactions that interpret your customers preference by recognizing their behavior, inference or selection. Respecting customer preference is vital to successful communications. Our customer engagement platform transforms your automated interactions into conversational preference centers. Using purpose-built augmentations, personalized and dynamic message flows are automatically applied to outbound and inbound communications that collect, set, update, and verify customer attributes, including missing account information and channel preferences.

Predictably Influence and administrate payment performance across all channels.

Visual SMS offers built-in session flows to support a variety of programs such as eligibility, financial hardship and deferred payment assistance. A familiar interface gives customers a friction-free path to enroll and engage with your campaigns.
Visual SMS helps you process payments more efficiently and manage the way you collect by credit, debit, and ACH. With a secure set of payment solutions and turnkey integrations with all major payment processors, your customers have convenient ways to pay on time.

Proactive communications reduce call center costs by informing customers of the right information at the right time.

The majority of call center interactions occur in reaction to an event. Studies have shown that 67% of consumers are dissatisfied merely by the necessity of interacting with a call center. Today’s consumer favors the brands that require the least amount of effort. We provide technology that understands the customer journey, identifies intent, and delivers the tools that allow the customer to resolve their issue over the channels they prefer.

Deliver personalized interactions with automated escalation during critical events at scale.

Respecting customers’ preference is vital to successful communications. Our customer engagement platform transforms your automated interactions into conversational preference centers. Using purpose-built augmentations, personalized and dynamic message flows are automatically applied to outbound and inbound communications that collect, set, update, and verify customer attributes, including missing account information and channel preferences.

Influence and administrate the buyer journey with transformational orchestration.

Our communication platform delivers the technology and expertise necessary to cultivate a digital relationship with your customer over the channels they prefer. Today’s customer expects the flexibility to initiate a conversation in one channel and then continue that conversation on another. Favored brands deliver seamless coordination and continuity across SMS, MMS, RCS, Push, Email, Chat, and Voice.