Adobe Generative

by Adobe

A new era of creativity and productivity is here

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Easy content creation

Anyone can easily create content that stands out.

  • All-in-one editor: Make images, videos, PDFs, social media posts, presentations, and more with ease.
  • Quick Actions: Do complex edits in a single click. Remove backgrounds, generate QR codes, edit videos, and more.
  • Templates and assets: Create campaigns with 220,000+ professional templates and millions of Adobe Stock assets.

Consistent branding

Always stay on brand.

  • Template locking: Easily access and customize templates with locked elements to maintain brand integrity.
  • Brand kits: Create, share, and apply a custom kit of your brand’s colors, fonts, and assets.
  • Real-time collaboration: Share feedback and edit projects live with your team, all in one place.

Generative AI tools

Create even faster with generative AI.

  • Generative AI tools: Generate and edit extraordinary templates, images, text effects, and more with a simple description.
  • Resize and Auto translate: Instantly resize your content for any channel and translate text into 45 languages.
  • Designed to be Commercially Safe: Create content using generative AI features powered by Adobe Firefly and designed to be commercially safe.

Efficient workflows

Streamline your workflow across apps.

  • Linked assets: Your Adobe Photoshop and Illustrator files are automatically synced to any project in Adobe Express2.
  • PDF editing: Drop PDFs right into Adobe Express to edit text, images, and other design elements, powered by Adobe Acrobat.
  • Adobe Experience Manager integration: All your brand logos, videos, and visual assets. All in one centralized hub.

Make meaningful experiences

Generative AI frees us to create, explore and push boundaries like never before, saving time for what’s most meaningful. It’s the next step in the decade we’ve put into developing Adobe Sensei. Done right, it can amplify creativity and intelligence without replacing the beauty and power of the human imagination.

Meet Adobe Firefly

  • Dream bigger, experiment and create an infinite range of images with Firefly generative AI. New in Creative Cloud, now available for commercial use.

Ask. Acrobat answers.

  • Ask your document questions, get one-click summaries and more. Meet AI Assistant. Try the new beta features.

Discover Adobe Sensei GenAI in Experience Cloud

  • Higher project velocity. Simpler marketing processes. And so much more — all with Sensei GenAI as your copilot, now part of Adobe Experience Cloud.