Microsoft Dynamics 365 Customer Insights (Academic Pricing)

by Microsoft

Gain a 360-degree view of customers

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Get deeper insights and richer profiles

Bring together transactional, behavioral, and demographic data to create actionable insights and a complete view of your customers.

Accurately identify customers

  • Bring multiple identities together from across your touchpoints with AI-powered identity resolution, using attributes and signals to inform unified customer profiles.

Gain a richer view of your customer

  • Enrich profiles with proprietary Microsoft audience intelligence or third-party sources to reveal unique interests and preferences.

Capture customer sentiment

  • Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.

Optimize and orchestrate real-time customer journeys

Use prebuilt AI models to easily predict customer lifetime value, as well as transactional and subscription churn.

Optimize for the next best step

  • Use prebuilt AI models to quickly identify cross-sell and upsell opportunities with product recommendations that reduce cost per conversion.

Maximize business performance by tracking relevant KPIs

  • Use industry-standard recommendations to define your key performance indicators (KPIs) or apply your own custom KPIs to measure business success metrics and performance toward goals.

Get granular insights with advanced analytics

  • Combine customer data with financial, operational, and other enterprise data using Microsoft Power BI and Azure Synapse Analytics, a big-data-analytics service.

Improve retention and loyalty

Intelligently orchestrate personalized journeys across destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.

Empower your marketing, sales, and service teams during every interaction

  • Surface up-to-date customer data and insights in the Microsoft apps that your employees use every day, like Microsoft 365 and Dynamics 365 Marketing, Sales, and Customer Service.

Deliver data-powered experiences everywhere

  • Create sophisticated, low-code custom apps that scale to meet your organizational needs, help you modernize processes, and extend the value of your customer data by using Microsoft Power Apps.

Personalize B2B customer experiences and protect privacy

Build customer trust and honor privacy on a consent-enabled customer data platform (CDP) with consent data that are automatically updated.

Increase lead accuracy and quality

  • Use prebuilt integration for third-party enrichment sources to augment account data from industry-leading data providers like Leadspace and Dun & Bradstreet.

Achieve marketing goals while keeping data safe

  • Stay compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) using data governance tools powered by Azure Purview.

Supercharge your account-based marketing (ABM) with LinkedIn

  • Reach the right contacts and accounts on LinkedIn, powered by data from Customer Insights.